We harness the power of communication to captivate, connect, collaborate, and drive tangible results for your brand. By utilising our expertise, we develop holistic marketing solutions. We use data, technology and consumer psychology to understand people, which means we connect the right brands to the right audience.
Make an impact with a cohesive and integrated marketing strategy. Advertising is about owning an audience. Sounds Great offers you a competitive advertising advantage that none of your direct competitors can get.
Here are 7 reasons why you can trust online radio to make your brand famous:
LEAST AVOIDED
Online radio advertising is the least avoided advertising platform on the planet. Whilst we actively avoid other advertising (skip, scroll, fast forward, subscribe), we are more likely to change our radio channel for a song we don’t like than an ad. Meanwhile, social media advertising is subject to the biggest boycott in human history, with over 800 million ad blocking devices. That means, by advertising your brand on social media, you are wasting your time. Your online radio ad is welcomed, not avoided.
CULTURAL IMPRINTING
Online radio makes your brand common knowledge. When a consumer knows that all their friends also know about you, your business becomes a more attractive solution. Unlike social media advertising (which advertises to one person at a time), on online radio, listeners know everyone else is also hearing your message.
Online radio makes you famous with everyone.
BRAND IMPACT
For your online radio advertising campaign to be effective, you need both time and attention. Online exposures are called an impression, and on average, attract point seven of a second’s attention. Exposure to an audience on online radio is called an impact, with the average advert returning 30 seconds of attention. Online radio impacts get 42 times more time and attention exposure than social media advertising impressions. Online radio gives you both time and attention.
SIGNALLING
Online radio advertising is a form of signalling.
Regardless of your commercial’s message, it tells South Africans that you are a substantial company, and that you believe in your business enough to mass advertise it to everyone. It speaks of your company’s substance and confidence. Online radio signals to the marketplace that you believe in your business.
COST-EFFECTIVE
As an advertising purchaser, you are now familiar with the metric cost-per-impression (CPM), which is the amount you are paying for the glimpse of a social media user. Online radio survey figures report the exact number of listeners listening in any quarter of an hour. When we divide your radio advertising campaign rate by that audience number, online radio consistently offers ten times better cost-effectiveness than an social media exposure. Online radio is the most cost-effective medium.
REPETITION
It’s long been established that the greatest method to install information into the mind is with repetition. As an intrusive and cost-effective medium, online radio is the perfect platform to achieve the repetition required to install long-term memory solutions into the minds of consumers. An online radio advertising campaign will boost your brand awareness by 67%, and give your business a voice. Online radio is the very best medium of all to achieve repetition with your message.
EMOTIONALLY PRIMED
The days of advertising merely communicating information are over. To get your message retained in the minds of potential customers, repetition is great, but it’s aided by emotion to glue information into minds. Our favourite online radio station plays our favourite music – there is no more universal language of mood than music, Online radio can lift our energy levels by up to 100%, and our happiness levels by 300%. Online radio provides an emotionally primed environment for your message.
The BIG Thirty’s Production Studio specialises in creating high-quality radio commercials that capture the attention of your target audience. Book now via our exclusive Sounds Great campaign, and save up to 60%. Our Station Manager, Frank Botha, has more than 26 years of experience in creating audio solutions that will work for your business.
Our services include:
• Copywriting
• Voice-Overs
• Background Music
• Special Effects
• Final Production
